What are QR Codes ?
Just in case you haven’t seen or heard of QR Codes before, then be warned, you are about to starting seeing and hearing lots more about them . . . . and very soon.
Although they are still a relatively new piece of technology here in Australia, they are about to become very mainstream . . . . and very quickly.
Well, they are fast becoming a very effective and efficient means for businesses to advertise their business both online and offline.
So what is a QR Code ?
A QR Code is a 2 dimensional bar code that stores information.
It can store information such as a . . . .
- Website Address
- Email Address
- Contact Details on a Business Card
- A Phone Number
- A Business Location, and
- the list goes on and on.
So how does a QR Code work ?
It’s simple really. The user or consumer downloads and installs a QR Code Reader App onto their smartphone. They then use the app to scan the QR Code, which might be displayed on a piece of advertising somewhere in a public place, on a business card or any other piece of company or product merchandise or packaging.
The information stored on the QR Code will then direct them to either, a . . . .
- Landing Page on a Mobile Website,
- A Discount Coupon that can be redeemable in store,
- A phone number to call,
- An email address to email,
- etc, etc
Why is QR Code Marketing so Super Effective?
Well for starters it involves the consumer using their smart phone. Let’s face it, have you ever met anyone who doesn’t like their smart phone ? No, everyone loves their smart phone, so it’s really super easy to get them to use it to scan a QR Code, especially if there’s a bargain waiting on the other side.
And for retailers ? Well the best part is, you can make your offer one where the consumer needs to come into your store to redeem the special offer. What a big benefit . . . . more people in your store which means you can easily up sell them, which obviously means many more sales and many more NEW and HAPPY customers . . . .
So what they are for the consumer is a very fast and convenient method to access information and offers they are interested in very quickly . . . . . and for the business owner they are a very fast and efficient means of connecting with their target market, finding more new customers and making their business so much more profitable.
So How does a Business Owner get the most out of QR Code Marketing ?
Well for starters what you don’t want to do is send them to your Main Business Website which most likely isn’t very Mobile Friendly. Otherwise they’re probably just going to click away.
What you need to do is send them to a Mobile Friendly Version of your Website and/or Landing Page.
Therefore, if you would like to find out more about QR Codes and how to integrate them with your Mobile Marketing Campaign then contact us today and get the jump on your competition before they learn all about it as well.