How to get more New Customers and Clients than ever before using Mobile Phone Marketing
There is little doubt that one of the Very Best forms of Online Marketing are PPC Campaigns that target Relevant keywords that make your Business more money
In this short article we’ll look at this very effective form of online marketing, and explore, why,
- it’s the best,
- where most people go wrong,
- what you can do about it (so you can beat your competition), and
- how you can use it to increase your sales.
Targeting Keywords has one big advantage. It allows you to target people how are actually actively searching for what you have to offer. Understanding this is important because many online marketers spend most of their time marketing to what they think, is “their demographic”.
Now I’m not suggesting that there’s anything wrong with marketing to your demographic, but the reality is that when selling anything online, whether it be a product or service, what’s most important isn’t who the buyer is but rather, “that they are searching for it” and here’s why . . . .
There are usually 4 reasons why someone doesn’t buy from you.
- They don’t need it,
- They don’t want it,
- They can’t afford it, or
- They don’t trust you.
Now, if you just target your demographic there is very good chance that they may not “need” or “want” it at the time. But if you target prospects through the correct use of relevant keywords then all of a sudden you’re exposing your product or service to a much greater percentage of buyers who do “need” it and do “want” it. So now you’ve eliminated 2 of the barriers straight away.
So you can see this is why marketing using keywords is so powerful and why advertising with PPC networks can be very profitable.
So how can you beat your competition when it comes to advertising using PPC?
Well the first thing you need to be doing is targeting Mobile Phones. Mobile Phones now conservatively account for 20% of all searches in 2012 . . . . and for some keywords it’s even higher.
But not only that, the CPC for Mobile Devices is often much less for a specific keyword than with a desktop or laptop.
But even better again . . . . you will find that in many cases your competition will be very weak, and here’s why . . . .
- some of the people targeting mobile devices don’t even know that they are. In the settings area of your Adwords account there is an option that says “Devices”. Then it says “All available devices (Recommended for new advertisers)”. Most people then leave this selected and as such end up targeting mobile devices and don’t even realise that they are.
- Plus, most of the landing pages for the ads are not even mobile friendly. In other words they are not Mobile Websites. These advertisers are using their Desktop Websites, which are slow to load, difficult to read and nearly impossible to navigate and find what you’re looking for.
So as a consequence most mobile searchers find themselves landing on websites that just aren’t Mobile User Friendly at all, and as such just click away in frustration. This then costs the advertiser the cost of a click but even worse the lost opportunity of gaining a customer.
So what should advertisers be doing?
Well first of all, if you do advertise on Adwords you really do need to target mobile devices. Otherwise you are missing out on at least 20% of your opportunities . . . . at least!
Next, you need to have a Mobile Website that is a Mobile Friendly version of your main website. That way when a mobile device is detected trying to access your main website, it will then redirect to the Mobile Website.
As a consequence the mobile searcher will then get a website that is,
- quick to load (saves time & frustration, plus uses less of their download limit),
- can easily be read when the full page width is displayed,
- is easy to navigate so the user can quickly find what they’re after,
- is created with a software language that is compatible with mobile devices (most web software is not compatible with mobiles) and
- has relevant information that is concise, straight to the point and orientated toward the habits of a mobile internet user.
So now you can see how having a Mobile Version of your Main Website can be a big, big advantage as it will allow you to,
- increase your reach by at least 20%,
- decrease the cost of your clicks,
- allow you to out compete your competitors who mostly don’t have Mobile Websites (get the upper hand on your competition), and best of all
- give you a much better chance of getting you visitors to stay on your website and follow your “Call to Action”.
- In other words you get much better results.
So what exactly is a Mobile Website and how does it work?
A Mobile Website is essentially a streamlined copy of your main website. It’s designed,
- to be consistent with the branding and feel of your Main Website (so as to gain trust right from the start),
- for small screens so it is easy to view the full page width with a text size that’s easy to read (increases useability and stops initial negative impressions and clicking away)
- be quick to load and easy to navigate, (so the user doesn’t give up in frustration and click away)
- only contain information that is relevant and consistent with the habits of mobile users (so the user can find information quickly and increase your chances of a result),
- to display when your main website detects a mobile device and redirects to it (so it works in tandem with your main website), and to
- give the mobile user the option to view your main website, if preferred (to find out more information, if required).
So essentially what you find is your Mobile Website is a “little brother” (or sister) to your main website that is designed to work in harmony with it so your web visitors then get the very best experience depending on the device that they are using.
Therefore you need to put your Business Website to the test.
Have you tried it in a smartphone lately?
Put yourself in the shoes of your web visitors and ask yourself . . . .
- How long did my website take to load?
- Did all of my website display or were there bits missing?
- How easy is the text to read?
- How much of the page can I see when I zoom in to read the text?
- How easy are the navigation links to use on a smartphone? Are they too small for my finger?
- Is there unnecessary information that mobile users probably aren’t interested in?
- How easy is it to access relevant information?
- How easy is it for users to contact me?
- How easy is it for mobile users to find my location?
Therefore, put your Business Website to the test in your smart phone OR,
Therefore if you’re after more new clients and customers, then you really do need to consider Mobile Phone Marketing, but only if you have a mobile friendly website. Otherwise, instead of connecting with more new leads it will just end up costing you money instead.
Contact Us below for a Free, No Obligation Consultation to discuss your Mobile Website and Mobile Phone Marketing needs.
Go ahead, fill in the form below and contact us today, because we guarantee you’ll be glad that you did.