Did You Know, That If You Don’t Have a Mobile Friendly Website in 2012 Your Business is Going To Get Left Behind ?
Why? Well, more and more Savvy Australian Businesses now have Mobile Friendly Websites and the reason why is more and more Australian consumers are now using their Mobile Devices to Access the Internet.
Therefore, if you’re still relying on your “conventional business website” to connect with your customers on mobile devices then what you’ll find is that most of your visitors will simply just click away and the reason why is this . . . . most Business Websites on the internet today are not mobile friendly and here’s why . . .
- Most are too slow to load.
- Many are made with software that is not mobile compatible.
- Most are not suitable for small screens which makes navigation and finding information frustrating.
- Plus the download size of many of the web pages is quite large which is the enemy of many mobile users.
What is a Mobile Friendly Website?
A Mobile Friendly Website is a more compact version of your main website and is designed to be compatible with the small screens on Mobile Phones.
Here’s an example below
The image on the left shows how Desktop Websites display on a mobile phone. As you can see, you can only see a part of the page. Of course you can zoom out if you like, but then the text becomes very small and the navigation links are difficult to use as well.
It’s not really very user friendly! But not only that, it will be slow to load and eat into the mobile user’s monthly download limit.
So it won’t be very popular with your visitors. Which means they probably won’t come back. That’s if they stay in the first place!
On the right is the Mobile version of the same website. The whole page width is easily displayed on the screen, it is easy to read and navigate and quick to download.
So here’s how it works
When a mobile user tries to access your desktop website on their mobile phone, the website detects the mobile device and then redirect to “little brother”, the Mobile Website.
Your web visitor then gets a much better experience, stays on your website instead of clicking away in frustration and it’s a win win for both parties.
Therefore to try it out, enter this address into your Mobile Phone nightowllimos.com.au (the desktop version) and you’ll notice it will redirect to the Mobile Website m.nightowllimos.com.au . See how the mobile version is quick to load, easy to read and navigate and best of all is compliant with mobile devices. You’ll notice that there’s a link at the bottom of the mobile version to access the desktop version if for some reason the user prefers.
We can even add a landing page on the Mobile Website, if you prefer, that gives the user the choice right from the start . . . . mobile or desktop?
So what are the Important Characteristics of a Mobile Friendly Website?
Mobile Websites are;
- Designed for a small screen, so when the full page width is viewed it is easy to read.
- Designed without FLASH as Apple Mobile Devices don’t support it.
- Designed for Mobile Users who are on the move and want information quickly such as Google Maps that gives directions from their present position to your location. Plus a touch button so they can call you easily without having to copy your phone number.
- Designed with a sales message that is brief, concise, straight to the point and very, very effective.
- Designed with a download page size that is small so it is quick to download and doesn’t eat into the users monthly download limits.
- Designed to work in tandem with your main website so when a mobile device is detected your mobile website will be displayed.
- Easily integrated into you mobile marketing campaigns, which greatly enhance and increase their effectiveness.
What are the Advantages of Having a Mobile Website?
Businesses with Mobile Websites will have much greater customer reach than their competitors that don’t.- Mobile Marketing is fast becoming one of the most effective means of marketing your business. Having a Mobile Website integrated into your Mobile Marketing Campaign will make your campaign so much more effective and profitable.
- Mobile Websites allow you customers and clients to contact you and find you so much easier.
What do Mobile Internet users expect from a Mobile Website?
Mobile Internet users are often on the go and expect information to be easy to find, fast to download and straight to the point.
Therefore your sales copy needs to be,
- concise, and
- easy to read.
Your Navigation needs to be,
- easy to access, and
- take the user straight to where they want to go within 1 tap.
Your contact details need to be,
- an easy to find button that they can tap to call direct, and/or
- an easy to find contact form that is easy and quick to fill out with the minimum of input.
Your location needs to be,
- displayed as a Google Map that users can easily add their location to, so as to get directions that will take them straight to you.
Your pages also need to be quick to download with a minimal amount of images, (with a small file size) so the page download size will be as small as possible.
Therefore, take the test and view your Business Website in our Mobile Simulator below.
